Apple is gearing up for some major updates to its digital assistant, Siri, following extensive testing of OpenAI's ChatGPT

It seems Apple is gearing up for some major updates to its digital assistant, Siri, following extensive testing of OpenAI's ChatGPT. Craig Federighi and John Giannandrea, Apple's software and AI chiefs respectively, reportedly spent weeks using ChatGPT before deciding that Siri needed an upgrade.

This decision comes amidst Apple's broader focus on AI, as CEO Tim Cook has previously hinted at significant developments in the AI space. Apple has been relatively reserved compared to other tech giants in discussing its AI strategy, but Cook's comments suggest that the company is committed to advancing in this field.

Apple's approach to AI includes talent acquisition, with reports indicating that it has poached numerous AI experts from companies like Google. Additionally, Apple has been working on developing its own AI chips, in collaboration with Taiwan Semiconductor Manufacturing Company.

Furthermore, Apple is reportedly in talks with both OpenAI and Google to integrate their chatbots, ChatGPT and Gemini, into the next version of iOS. A finalized agreement with OpenAI seems imminent, as per recent reports.

It's clear that Apple sees the potential of advanced AI technologies like ChatGPT, as evidenced by Cook's own acknowledgment of its usefulness. As such, integrating such capabilities into Siri could lead to significant improvements in the digital assistant's functionality and user experience.

Apple's approach to AI includes talent acquisition, with reports indicating that it has poached numerous AI experts from companies like Google