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YouTube's latest move to combat the proliferation of synthetic and altered media involves requiring creators to disclose when their content, particularly if it could be mistaken for reality, was generated with artificial intelligence (AI). This initiative, announced on Monday, aims to address concerns surrounding the increasing difficulty in distinguishing between authentic and manipulated videos, fueled by advancements in generative AI technology.
The introduction of a new disclosure tool within Creator Studio will mandate creators to be transparent about the use of altered or synthetic media, including generative AI, in their content. By implementing these disclosures, YouTube aims to prevent viewers from being misled into believing that synthetically-created videos represent actual people, places, or events. This initiative gains significance amidst growing apprehensions regarding the potential misuse of AI-generated deepfakes, particularly in the context of sensitive events like elections.
YouTube's disclosure policy targets videos where the depiction closely resembles reality, necessitating disclosure when creators digitally modify content to substitute one individual's face with another's or generate a synthetic voice to narrate a video. Additionally, creators must disclose content depicting altered footage of real events or places, as well as realistic scenes of fictional major events. However, the policy exempts clearly unrealistic or animated content and videos utilizing generative AI for production assistance, such as script generation or automatic captions.
To ensure visibility and transparency, YouTube will display labels indicating the use of altered or synthetic media in video descriptions. For videos addressing sensitive topics like health or news, more prominent labels will be displayed directly on the video itself. These labels will be gradually rolled out across all YouTube formats, beginning with the mobile app and later extending to desktop and TV platforms.
YouTube emphasizes its commitment to enforcement, stating that creators who consistently fail to adhere to disclosure requirements may face enforcement measures. In cases where creators neglect to add labels, especially when the content has the potential to mislead or confuse viewers, YouTube may intervene to ensure transparency and accountability.
By implementing these measures, YouTube aims to foster a safer and more trustworthy content ecosystem, empowering viewers to make informed judgments while navigating an increasingly complex media landscape shaped by AI technology.
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| YouTube mandates AI disclosure for videos closely resembling reality to combat deepfakes and misinformation, enhancing transparency for viewers |