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Samsung Files Trademark for 'Ironflex' Hinting at Durable Foldable OLED Displays for Future Devices

Samsung has filed a trademark application for the name "Ironflex," describing it as related to a "foldable OLED display panel" for devices including foldable smartphones, foldable tablet computers, and foldable wearable video display monitors. The filing was made with the Korean Intellectual Property Rights Information Service (KIPRIS) by Samsung Display, the segment responsible for manufacturing and supplying screens and display panels for Samsung and other device manufacturers.

The trademark suggests a focus on enhancing the durability of internal displays on Samsung's foldable devices. The "Iron" in the name conveys strength and durability, while "flex" implies flexibility, indicating that the foldable internal displays are not only strong but also flexible. Improving the durability of internal displays and hinges is a critical aspect for Samsung's foldable phones, as concerns about these components have influenced some potential buyers to hold back.

The trademark application hints at potential technology advancements that Samsung may introduce with its upcoming foldable devices, possibly including the Galaxy Z Fold 6 and Galaxy Z Flip 6. The Unpacked event for these devices is anticipated in mid-to-late July or early August. The trademark filing reflects Samsung's efforts to position its foldable phones as durable, flexible, and technologically advanced.


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