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iQOO 12 Series Pricing Revealed Ahead of Launch: A Competitive Entry into the Smartphone Market

The impending launch of the iQOO 12 series in China on November 7 has already stirred substantial excitement and anticipation in advance of its official unveiling. Particularly noteworthy is the revelation of pricing details on JD.com, a prominent e-commerce platform in China, ahead of the official announcement. These disclosed prices present an appealing and competitive starting point for the base model of the iQOO 12 series, positioning it as an enticing option for prospective buyers.

Based on the information at hand, the iQOO 12 series is poised to enter the market with an attractive starting price of 4,299 Yuan, roughly translating to $590. This pricing is applicable to the entry-level model, which boasts a generous 12 GB of RAM and a substantial 256 GB of storage. Additionally, the device is anticipated to be available for purchase starting on November 14.

The revelation of this pricing has ignited interest and speculation among consumers. Some have expressed reservations, contemplating whether this could be a deliberate strategy to obscure the actual cost of the device. However, it appears that the disclosed price is indeed accurate and represents an enticing value proposition, particularly when compared to other smartphones in the market.

To provide context, Vivo, the parent company of iQOO, is gearing up to introduce the Vivo X100 series in China on November 13. Vivo has officially confirmed that the base model of the Vivo X100 will commence at 3,999 Yuan, featuring an impressive 12 GB of RAM and a substantial 256 GB of storage, roughly equating to $550. Furthermore, the Xiaomi 14, another contender in this price range, offers an entry-level model equipped with 8 GB of RAM and a generous 256 GB of storage, underscoring the competitiveness of the iQOO 12 series.


Remarkably, the iQOO 12 and 12 Pro models are set to be powered by the Snapdragon 8 Gen 3 SoC, laying the foundation for an intriguing competition within the smartphone market. With its compelling pricing and impressive specifications, the iQOO 12 series is well-poised to make a significant impact and attract a diverse audience of potential buyers, solidifying its position in the ever-evolving smartphone landscape.

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