Threads, the interconnected social media platform associated with Instagram, is diligently working on an anticipated feature: enabling users to autonomously delete their Threads account without affecting their Instagram account. This independence from Instagram is a move set to enhance user control and is slated for release by December.
Despite the initial buzz and considerable sign-ups, Threads may face challenges in reaching widespread popularity. Data projections indicate that by the end of the year, Threads may have approximately 23.7 million active users in the United States. In comparison, its competitor X boasts a larger user base with 56.1 million users.
Threads experienced a significant surge with 100 million sign-ups within days of its launch. However, achieving sustained growth, especially in the U.S., may be an uphill battle, according to data from Inside Intelligence.
It's important to note that Threads has yet to establish a presence in the European Union due to the rigorous privacy compliance standards in the region, further affecting its global footprint.