Google’s not holding back in its latest Pixel 10 teaser. The company just dropped a 30-second ad that takes a direct shot at Apple’s delayed rollout of AI-powered Siri. The spot, released ahead of the Pixel 10 launch on August 20, pokes fun at the fact that Apple’s “Apple Intelligence” features—unveiled over a year ago at WWDC 2024—still aren’t live and now aren’t expected until spring 2026.
The ad keeps it simple. A voiceover says, “If you buy a new phone because of a feature that’s ‘coming soon’, but it's been coming soon for a full year… you could change your definition of 'soon' — or you could just change your phone.” Meanwhile, we see a shadowy silhouette of the Pixel 10 Pro, backed by the instrumental from Dr. Dre’s “The Next Episode”—a sly nod to Apple’s Beats by Dre ties.
It ends with a jab: “Ask more of your phone.”
This isn’t subtle. Google is clearly positioning the Pixel 10 as the AI-ready alternative to the iPhone. And it’s not just talk—Apple’s been facing backlash and even lawsuits for promoting features that still haven’t shipped. The message here is clear: if you’re tired of waiting on Apple, Google’s already there.
