Xiaomi India has entered into a multi-year partnership with PhonePe to preinstall the Indus Appstore on all new Xiaomi smartphones sold in India, replacing Xiaomi's existing GetApps platform. This collaboration aims to enhance app discovery and provide a localized digital ecosystem tailored to Indian consumers.
Key Features of Indus Appstore
- Multilingual Support: Offers app discovery in 12 Indian languages, catering to a diverse user base.
- Video-First Experience: Provides rich, visual previews of apps before downloading, enhancing user engagement.
- Voice-Enabled Search: Supports voice commands in 10 Indian languages, simplifying the search process.
- Extensive App Collection: Access to over 500,000 mobile apps and games across 45 categories, ensuring a wide selection for users.
This strategic move underscores both companies' commitment to fostering a robust and inclusive digital ecosystem in India, empowering users and developers alike.