Wonder, the food delivery startup founded by Marc Lore, has acquired media company Tastemade for approximately $90 million. This strategic move aims to transform Wonder into a "mealtime super app," integrating various food-related services into a single platform.
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| Tastemade |
Key Details of the Acquisition
- Tastemade's Role: Tastemade, known for its digital content in food, travel, and home design, brings its content creation expertise to Wonder. This integration allows users to watch culinary content and order featured dishes directly through the app.
- Leadership Changes: Post-acquisition, Tastemade co-founder Larry Fitzgibbon will serve as Wonder's Executive Vice President of Media, Advertising, and Content, while co-founder Steven Kydd will assume roles within Wonder.
- Financial Performance: Tastemade is a profitable entity with annual revenues of $93 million, enhancing Wonder's offerings by enabling users to order dishes showcased in their content.
Wonder's Strategic Vision
Marc Lore envisions Wonder as an AI-driven platform that autonomously manages personalized meal orders based on customers' health goals and budgets. The acquisition of Tastemade is a significant step toward this vision, combining engaging content with seamless food delivery services. This acquisition follows Wonder's previous purchases of Blue Apron and Grubhub, reflecting its commitment to revolutionizing the food industry by offering a comprehensive, tech-driven culinary experience.