Google has updated its Chrome extension policies to enhance user transparency and curb deceptive practices, specifically targeting extensions that misuse affiliate links without providing clear benefits to users.
Key Policy Changes
- Direct User Benefit: Extensions can only include affiliate links, codes, or cookies when they offer a direct and transparent benefit related to the extension's primary function. For instance, an extension that applies coupon codes must not insert an affiliate link if no discount or benefit is found.
- User Action Requirement: Affiliate links must be added only following a specific user action, ensuring users are aware and consenting to their inclusion.
- Mandatory Disclosure: Developers are now required to clearly disclose the use of affiliate programs in their Chrome Web Store listings, the user interface, and prior to installation.
Enforcement Timeline
Developers have until June 10, 2025, to comply with these new policies. Post this date, non-compliant extensions may face removal from the Chrome Web Store.
Background Context
This policy revision follows controversies surrounding certain extensions, notably PayPal's Honey, which was accused of injecting its own affiliate links without user knowledge, potentially diverting revenue from content creators. In response, Honey has updated its Chrome Web Store listing to disclose that merchants may pay affiliate commissions, which are shared with users as rewards.
These measures aim to ensure that Chrome extensions operate transparently, respecting user privacy and maintaining trust within the Chrome ecosystem.