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Samsung Set to Re-enter XR Market with New Devices in 2025, Teaming Up with Google and Qualcomm for Next-Gen Immersive Experience

Samsung is gearing up for a return to the extended reality (XR) market, possibly unveiling its new XR devices alongside the Galaxy S25 series in early 2025. After pioneering VR with the Gear VR in 2014 and briefly entering mixed reality with a Microsoft-partnered headset in 2017, Samsung paused its VR initiatives. Rumors of a new XR project began surfacing in 2022, with hints at its development and multiple delays, notably after Apple introduced its Vision Pro.

However, Samsung’s recent Q3 investor presentation hinted at an active XR development, specifically mentioning “upcoming XR devices” in the 2025 outlook, suggesting multiple models or a full lineup. The upcoming headset is part of a collaboration between Samsung, Google, and Qualcomm, with each company contributing core technology—Google handling software, Qualcomm providing the chipset, and Samsung potentially supplying its high-end micro-OLED displays and ISOCELL depth-sensing sensors for advanced tracking.

This new XR product could give Samsung an edge in the growing immersive tech space, positioning it alongside devices like Meta’s Quest 3. As January approaches, we can expect more detailed leaks and rumors about both the Galaxy S25 and Samsung’s re-entry into XR.

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