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Samsung is focusing on AI as the future of mobile devices

Samsung is focusing on AI as the future of mobile devices. We've already seen the software with the recent Galaxy AI features, but the hardware “may turn out to be radically different from Samsung’s existing phones,” according to TM Roh, the President of Samsung’s Mobile Experience unit (MX).

Roh spoke to the Australian Financial Review and said that the “lion’s share” of Samsung MX’s research and development is focused on so-called AI phones. While he didn't provide specific details, the "radically different" comment suggests that the ubiquitous rectangle may be on its way out. Roh did mention that AI phones would be more “mobile,” which doesn’t necessarily mean smaller—they could have bigger screens and more sensors too.

The Galaxy S24 Ultra and the Galaxy Z Fold6 benefit from their S Pen support as AI can turn a rough sketch into a detailed image. However, AI is used not just for image manipulation and creation but also for audio, text, video, 3D, and just about anything you can think of. Samsung is incorporating its headphones into the AI toolset (with language translation), so accessories might be part of the strategy. Also, foldable phones are uniquely suited to use their dual displays for things like interpreter mode.

Samsung's AI advancements are also breaking down language barriers, allowing real-time translations and improving communication. This integration could make devices like their headphones an essential part of the AI ecosystem, enabling seamless interactions across different languages and contexts.

There are some AI devices on the market currently, but none that are successful, so maybe they are not a good indication of what an “AI phone” should be like. This also means that Samsung is venturing into unexplored territory, so it’s no wonder that it requires a massive R&D push. The potential applications of AI in mobile technology are vast, encompassing areas such as enhanced user interfaces, predictive text and voice recognition, personalized content delivery, and more efficient power management.

Additionally, Samsung's AI phones might leverage machine learning algorithms to adapt to user behavior, providing a more intuitive and personalized user experience. This could include features like smart battery management, context-aware app suggestions, and real-time adjustments to system performance based on usage patterns.

Samsung's commitment to AI also extends to its broader ecosystem, including smart home devices, wearables, and other connected products. By integrating AI across its product lineup, Samsung aims to create a cohesive and intelligent user experience that extends beyond just smartphones.

Galaxy AI
Galaxy AI


Overall, Samsung's ambitious plans for AI integration in mobile devices highlight the company's forward-thinking approach and commitment to innovation. As the technology continues to evolve, we can expect to see even more advanced and transformative features that redefine what is possible with mobile technology.

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