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Nothing's strategic teaser campaign continues to build anticipation for its upcoming CMF-branded devices

Nothing's strategic teaser campaign continues to build anticipation for its upcoming CMF-branded devices. Recently, the company revealed details about the camera on the CMF Phone 1. The device will feature a 50 MP rear camera equipped with a Sony sensor and an f/1.8 lens. This setup aims to capture "naturally beautiful images" and utilize advanced algorithms, including Ultra XDR, to enhance photo quality regardless of lighting conditions. While the specifics of optical image stabilization (OIS) were not mentioned, it is likely absent from this model.

camera on the CMF Phone 1
camera on the CMF Phone 1


As part of their ongoing assembly series, Nothing has also showcased various components of the CMF Phone 1, including the in-display fingerprint sensor, the speaker, and the lower frame. The full build of the phone is expected to be revealed in a few days, keeping enthusiasts on the edge of their seats.

components of the CMF Phone 1
components of the CMF Phone 1


In addition to the phone, Nothing has provided more details about the CMF Buds Pro 2 and CMF Watch Pro 2. The CMF Buds Pro 2 true wireless stereo (TWS) earbuds will feature an impressive 50dB Hybrid Active Noise Cancellation (ANC), an upgrade from the original Buds Pro by 5dB. The campaign for these earbuds is fronted by Indian actress Rashmika Mandanna. The buds will be available in black/grey and blue and will include dual drivers. They will also integrate with ChatGPT, accessible through Nothing or CMF phones.

CMF Buds Pro 2
CMF Buds Pro 2

CMF Watch Pro 2
CMF Watch Pro 2


The CMF Watch Pro 2, shifting away from its predecessor’s square design, will sport a round dial. It will support over 100 different watch faces, come with an aluminum case, and include a digital crown, enhancing both its aesthetic and functional appeal.

All these eagerly awaited products – the CMF Phone 1, CMF Buds Pro 2, and CMF Watch Pro 2 – are set to officially launch on July 8. This launch will mark another significant step for Nothing, further expanding its portfolio and establishing its presence in the tech market.

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