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Apple's approach to AI features with iOS 18 differs from Samsung's strategy

Based on the information provided in the sources, the question is about the AI features introduced by Samsung with the Galaxy S24 and the upcoming AI features expected from Apple with iOS 18.

Samsung introduced several AI-powered features with the Galaxy S24, which the company referred to as its first AI Phone. Samsung's approach involves a mix of on-device and cloud-powered AI features. The Galaxy S24 utilizes a combination of Samsung's own Large Language Model (LLM) and Google's Gemini for AI processing. Users have the option to process AI data locally on the device with a simple toggle. The AI features on Samsung devices, such as the Galaxy S24, exhibit varying speeds based on the workload and complexity, with some features working faster than others.

On the other hand, Apple is gearing up to introduce AI features powered entirely by a Large Language Model (LLM) developed by Apple, with all AI processing happening on-device. This approach aligns with Apple's emphasis on privacy and speed benefits associated with on-device AI processing. The AI features on iPhones with iOS 18 are expected to be showcased during WWDC 2024. While on-device AI processing offers privacy and speed advantages, it may not be as powerful as AI processing using dedicated servers in the cloud. Apple is likely to focus on AI features that work effectively with on-device processing, potentially enhancing auto-replies, Siri requests, language translation, autocorrect, and image editing features.

Apple's approach to AI features with iOS 18 differs from Samsung's strategy, as Apple is leaning towards on-device AI processing exclusively, while Samsung employs a mix of on-device and cloud-powered AI capabilities. Apple's potential collaboration with Google to use Gemini for some AI features in iOS 18 indicates a strategic move to enhance the AI capabilities of its devices. The specific AI features that will debut with iOS 18 have not been disclosed yet, but they are anticipated to offer improved language translation, more reliable autocorrect, and advanced image editing features.

Apple is gearing up to introduce AI features powered entirely by a Large Language Model (LLM) developed by Apple
Apple is gearing up to introduce AI features powered entirely by a Large Language Model (LLM) developed by Apple
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