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Google Reportedly Considers Rebranding AI Assistant Bard to Gemini, Aligning with Foundation Model Name

Google is reportedly contemplating a rebranding of its AI assistant, Bard, to Gemini, aligning it with the name of the underlying foundation model. This information surfaced in a changelog published on February 7, where an update noted that "Bard is now Gemini." Additionally, the Bard Advanced, scheduled for release on February 7, is expected to be known as "Gemini Advanced," providing users with access to Gemini Ultra. Gemini Ultra, previously announced, is optimized for handling highly complex tasks such as advanced reasoning, coding, and solving mathematical problems.

The potential renaming of Bard to Gemini might be accompanied by the introduction of an Android app for Google's AI chatbot. The app is anticipated to share similarities with the Google Assistant app, but initial availability may be restricted to the United States, targeting select devices like Pixel devices and the Galaxy S24 series. Plans are in place for the app to expand to more regions and support additional languages after the initial rollout.

In a recent update, Google added new capabilities to Bard, including image generation powered by the Imagen 2 model. Furthermore, the availability of the AI chat assistant, driven by the Gemini Pro model, was extended to more regions, now supporting over 40 languages, including Hindi, Bengali, Gujarati, Kannada, Malayalam, Marathi, Tamil, Telugu, and others.


The move to rename Bard to Gemini could be part of Google's strategy to enhance the identity and recognition of its AI assistant. By aligning it with the Gemini foundation model, Google aims to convey a sense of cohesion and synergy across its AI offerings. This rebranding effort may play a crucial role in reinforcing Google's position in the AI landscape and providing users with a more cohesive and streamlined experience across its various AI-powered services. As the company continues to invest in AI and expand the capabilities of its virtual assistant, the rebranding could signal a new phase in Google's AI strategy, emphasizing a unified and integrated approach.

Google Reportedly Considers Rebranding AI Assistant Bard to Gemini, Aligning with Foundation Model Name
Bard to Gemini could be part of Google's strategy to enhance the identity and recognition of its AI assistant
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