X Pro, formerly recognized as TweetDeck, has been a widely popular tool primarily designed for efficient management of multiple Twitter or X accounts through a unified dashboard. In its early days, TweetDeck began as a third-party service but was later acquired by Twitter itself, leading to its integration into the Twitter platform. During this period, TweetDeck was accessible as a free service for users.
However, with the evolution of Twitter into X and as part of broader changes in the platform's approach, TweetDeck has undergone a significant transformation. As of today, users who are not subscribed to X Premium and attempt to access TweetDeck have been met with a paywall. This marks a substantial shift, officially designating the TweetDeck service as a paid offering, accessible exclusively through a subscription to X Premium.
This move underscores Twitter's commitment to refining its service offerings and monetization strategies, offering a premium experience to users seeking advanced features and capabilities, such as those provided by TweetDeck. While the shift to a paid model may raise questions and considerations for users, it also reflects the evolving landscape of digital services and platforms as they strive to adapt and remain sustainable in a dynamic and competitive market.