OpenAI is reportedly developing a feature that would enable users to shop directly within ChatGPT, integrating e-commerce functionalities into the chat interface. This initiative appears to involve a partnership with Shopify, a leading e-commerce platform.
Recent code discoveries by Testing Catalog in ChatGPT’s web interface suggest the addition of shopping-related elements such as “buy_now” buttons, product prices, shipping details, and direct checkout links labeled as "shopify_checkout_url". These indicators point toward a seamless shopping experience where users can browse, compare, and purchase products from Shopify merchants without leaving the chat window. Furthermore, reports indicate that these features are already present in ChatGPT's production assets, implying that the rollout of this shopping integration could be imminent.
With this integration, ChatGPT could function as a personalized shopping assistant.
Users might be able to:
- Search for specific products or categories
- Receive tailored recommendations based on preferences
- Compare product features and prices
- View product ratings and reviews
- Complete purchases through embedded Shopify checkout links
This development aligns with OpenAI’s broader efforts to enhance ChatGPT’s utility, following previous integrations like the GPT Store and the Operator tool, which allows the AI to perform web-based tasks such as booking trips and shopping online.
While OpenAI has not officially announced this shopping feature, the presence of related code suggests that an official release could be forthcoming. This integration has the potential to transform ChatGPT into a comprehensive shopping assistant, offering users a more interactive and streamlined online shopping experience.
For those interested in exploring AI-assisted shopping, OpenAI's GPT Store offers custom GPTs like ShopGPT, designed to provide expert shopping advice and product comparisons.
