Apple has recently approved the Epic Games Store app for iPhones and iPads in the European Union, following multiple rejections. This development was reported by Reuters and marks a significant step for Epic Games, which had faced several hurdles in getting its app approved. Apple clarified that the initial issues were specifically related to the Epic Sweden AB Marketplace, not the previously approved Fortnite app.
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| Apple has recently approved the Epic Games Store app |
Before this approval, Epic Games had publicly expressed its frustrations on social media, particularly on X (formerly Twitter), regarding Apple’s rejections. Apple’s main concern was that the design and labels in the Epic Games Store app were too similar to those of the App Store, especially in terms of button styles and the use of terms like “Install” and “In-app purchases.” Epic argued that these terms are standard across various app stores and are essential for creating a user-friendly experience. They also emphasized the importance of clearly disclosing in-app purchases, aligning with regulatory best practices.
Epic accused Apple of arbitrary rejections and claimed that these actions violated the Digital Markets Act (DMA). Epic communicated these concerns to the European Commission, asserting that Apple's stance hindered fair competition.
With the recent approval, Apple has stipulated that Epic must make certain modifications to the app. According to Section 2.3(G) of Apple’s developer agreement, the Epic Games Store must ensure its interface does not too closely resemble the App Store. While Epic had largely complied with this requirement, Apple pointed out specific issues with the design and wording of the download button. Despite these conditions, Apple confirmed that Fortnite remains approved and available.
Since 2020, Epic Games and Apple have been embroiled in a legal battle over Apple’s 30% commission on in-app payments, which Epic argues is a violation of antitrust rules. Apple’s recent adjustments, aimed at complying with the EU’s Digital Markets Act, now allow alternative app stores on iPhones. However, these changes have introduced a controversial “core technology fee” that developers must pay to use Apple’s technology. This fee has drawn criticism as it positions Apple as a “gatekeeper” under the new EU regulations, requiring developers to pay fees for accessing its ecosystem.
Despite legal setbacks in the United States, Epic remains determined to reach iPhone users without incurring Apple’s commissions. This determination led to a temporary account termination in the EU, prompting regulatory intervention. These developments have enabled Epic Games to prepare for the launch of both Fortnite and its Games Store on the iOS platform in the EU.
Epic has reiterated its readiness to launch the Epic Games Store and Fortnite on iOS in the EU within the next couple of months, marking a significant expansion of its presence on Apple’s devices.