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Samsung Prepares to Unveil Galaxy S24 with Focus on 'Galaxy AI'

Samsung Electronics is gearing up to unveil its highly anticipated flagship device, the Galaxy S24, on January 17 in San Jose, California, marking a shift in focus towards "Galaxy AI." This move signifies a pivotal moment in the smartphone industry, as manufacturers, including Samsung, are redirecting their attention to integrating advanced AI capabilities into their devices, departing from previous years where camera technology and flexible displays dominated the spotlight.

According to industry experts and Counterpoint Research, 2024 is expected to witness a significant increase in smartphones equipped with built-in generative AI. Samsung, recognized as an industry leader, is projected to capture nearly 50% market share over the next two years, showcasing the company's ability to stay ahead of trends and consumer preferences. Partnering with US chip maker Qualcomm, Samsung emerges as a frontrunner in the integration of AI into devices, a move set to reshape the smartphone landscape.

Galaxy AI, Samsung's ambitious venture, aims to democratize the potential of AI by empowering users and enhancing everyday life. The comprehensive mobile AI experience combines on-device AI developed by Samsung with cloud-based AI through collaborations with industry leaders. This integration, coupled with Samsung's robust security and privacy measures, ensures a transformative and secure mobile experience for users globally.

A standout feature of Galaxy AI is the AI Live Translate Call, debuting on the latest Galaxy AI phones. Integrated into the native call feature, this innovation eliminates the need for third-party apps, providing real-time audio and text translations during calls. Privacy is prioritized, with on-device Galaxy AI ensuring that private conversations remain confined to the user's phone.

Wonjoon Choi, EVP and Head of R&D, Mobile eXperience Business, emphasizes the transformative potential of Galaxy AI in changing how people perceive and use their phones. Described as Samsung's most comprehensive intelligence offering to date, Galaxy AI is set to redefine the role of mobile technology by enabling meaningful connections, productivity, and creativity on a global scale.


As the smartphone industry pivots towards an AI-centric future, Samsung's Galaxy AI emerges as a pioneer, promising breakthrough experiences that will revolutionize the way users interact with their devices in 2024 and beyond.

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