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YouTube Announces Changes to Ad Controls for Creators and Viewer-Facing Ad Tweaks

YouTube is rolling out a series of changes to its ad controls, aimed at improving the experience for both creators and viewers. These updates cover both TV ad breaks and YouTube Studio ad controls.

For television viewers, YouTube is exploring the implementation of "fewer, longer ad breaks" for extended content, reducing interruptions and offering a more seamless viewing experience. Additionally, a circular countdown timer will be introduced, providing clarity on when these ad breaks will conclude. These changes seek to create a more enjoyable TV viewing experience by optimizing the placement and duration of ads.

Within YouTube Studio, the platform is streamlining ad controls for creators. A single "On" option will be available to channels for managing ads, covering a range of ad formats. Creators will still maintain control over mid-roll ads. These adjustments will apply to newly uploaded long-form videos and future edits to existing content, simplifying the ad management process for creators.


In summary, these changes reflect YouTube's commitment to enhancing the ad viewing experience, balancing the interests of creators and viewers while providing more intuitive and user-friendly controls for content monetization.

YouTube Announces Changes to Ad Controls for Creators and Viewer-Facing Ad Tweaks
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