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ASUS Zenfone Division Closure: End of the Line for Compact Flagship Series?

ASUS's Zenfone 10, a compact flagship renowned for its remarkable blend of robust performance and a sleek design, has enjoyed its place in the limelight. However, recent developments hint at a potential sea change in the brand's smartphone strategy. Reports suggest that internal restructuring within ASUS might lead to the discontinuation of its Zenfone division. While no official confirmation has emerged, the Zenfone 10 could conceivably mark the culmination of this beloved series.

Though ASUS has not provided definitive details about the future of the Zenfone lineup, certain actions hint at the winds of change. The decision to cease bootloader unlocks and the removal of older firmware versions contribute to the growing speculation about the Zenfone series' uncertain future. The potential demise of the Zenfone lineup in the smartphone market would be a noteworthy loss, particularly for those who seek the elegance of clean Android experiences in compact devices.


The potential discontinuation of the Zenfone series underscores the dynamic nature of the smartphone industry, with ASUS navigating shifts in its product portfolio and strategies. As fans and users of the Zenfone series await official word from ASUS, the fate of this once-praised line remains shrouded in ambiguity.

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