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Activision Blizzard is making strategic moves to secure approval for its colossal $69 billion sale to Microsoft. The initial snag came from the UK Competition and Markets Authority (CMA), which expressed reservations about the acquisition's potential to create monopolistic control within the cloud gaming market.
In response to these concerns, Microsoft has introduced a novel proposal. Under this arrangement, Microsoft commits to selling the streaming rights for all existing and forthcoming Activision games over the next 15 years to Ubisoft, with the exception of the European Economic Area. This proposal is carefully crafted to address the CMA's worries about fair competition and market dynamics.
Microsoft is confident that this new proposal presents a substantial departure from the original plan and is optimistic that the CMA will carry out a review by October 18. However, in the event that concerns persist, a more comprehensive and extended examination of the proposal may be on the horizon.
The outcome of this strategic maneuvering has significant implications for the gaming industry and the landscape of cloud gaming services. It remains to be seen how regulators will assess this proposal and whether it will pave the way for Microsoft's acquisition of Activision Blizzard to proceed.
