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Twitter is undergoing a significant rebranding effort, and one of the most visible changes can be seen in its Android app, which now features a fresh X logo, replacing the iconic bird symbol. This is part of the social media giant's ongoing efforts to revamp its identity and user experience.
In conjunction with this visual transformation, Twitter has updated its app listing on the Google Play Store, showcasing screenshots with black backgrounds and prominently displaying the new X logo. In doing so, the company has deliberately removed any visible Twitter branding from these images, signaling a distinct departure from its previous look and feel.
The description of the X app now positions it as "the trusted digital town square for everyone." Moreover, it emphasizes a notable feature – users can upload and watch videos of up to three hours in length through this application. It's worth noting that Twitter Blue's support page currently mentions a two-hour limit for video uploads by subscribers.
This rebranding goes beyond the Android app and includes changes to Twitter's official handle on the platform. The company recently transitioned from @twitter to @x, accompanied by a rebranding of other affiliated handles. However, this change hasn't been without controversy. The original owner of the @x handle, Gene X Hwang of the corporate photography and videography studio Orange Photography, reported that Twitter took over the handle without warning or compensation. In response, Twitter offered Hwang a tour of X's headquarters and some X merchandise as a gesture of appreciation.
It's important to note that Twitter's Lite app, a more lightweight version of the platform, still retains the classic Twitter branding. However, it's not surprising, as the app was last updated in May 2021, and it may eventually receive a makeover to align with Twitter's evolving identity.
This rebranding effort reflects Twitter's commitment to staying relevant in an ever-changing social media landscape. By giving its platform a fresh look and introducing new features, the company aims to appeal to a broader audience and enhance the user experience. The success of these changes will likely shape Twitter's future direction and competitive position in the digital realm.
